Toucan Talks
Toucan Talks is a podcast for Wilmington-area business owners and entrepreneurs who are eager to learn from those on a similar journey. Each week, we talk with an area business owner about their successes, challenges, and experiences in business. Don’t worry – we keep it fun as we bounce from topic to topic.
Toucan Talks
Maximizing Video Content: How to Turn One Video into Multiple Assets
Ever feel like content creation never ends, or it's too overwhelming to even begin? You're not alone. In this practical conversation with our videographer and podcast producer Joshua, we unlock the secrets to making your video content work harder for your business.
Creating high-quality video is an investment, whether that's time, money, or both. As a business owner, you need to understand how to extract maximum value from every minute of footage.
In this episode, we break down exactly how to plan your brand videos and podcasts with repurposing in mind from the very beginning, ensuring you walk away with not just your primary content piece, but a treasure trove of social media clips, email newsletter snippets, and more.
From the technical aspects of proper framing (nobody wants to see a giant face filling the entire screen on Instagram Reels!) to strategic interview questions that naturally yield standalone quotable moments, we cover the practical details that make content repurposing seamless.
You'll also discover why podcasting has become such a powerful content engine for businesses—providing both valuable long-form content and an endless supply of engaging social media clips that drive listeners back to full episodes.
Whether you're planning your content strategy for the coming year or looking to get more mileage out of your existing video production, these insights will help you work smarter, not harder. Ready to turn one video shoot into months of content? Listen now and transform your approach to video marketing.
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Meet your hosts and learn more about Kickstart Collective at kickstartcollective.co
Kickstart Collective is a creative marketing agency based in Wilmington, NC. We offer our clients a creative advantage through creative content and marketing strategies.
Welcome to Between Two Plants or Kickstart Your Week. We're back with week number two, wrapping up September here, which is exciting. And today we're going to talk about repurposing content, especially video content. We have Joshua here, our videographer, podcast producer. So we're just going to talk about how to get the most kind of bang for your buck, whether you're doing a podcast or brand video, you know, social content, things like that. So yeah, I'm gonna let you mostly do the talking on this one. But let's you want to start with maybe like a brand video, just thinking through as like for a small business owner, what it looks like to, you know, do a brand video, but then also let's get a little bit more life out of it and get some social content or newsletter content, things like that.
SPEAKER_00:Yeah, absolutely. So I think, especially with brand videos, they are typically, unless you're shooting it yourself, you're hiring someone on to do it. And so you really want to be strategic with your content. And so most people will look at that and be like, okay, here's my content, here's what I want to get across in this video. Um, and they'll focus on that, and that's great. But a next a next step further for that would be kind of think about how I can segment this content into smaller clips. And I think a great way to do that is kind of take your overarching, like your overarching thought, and then just make sure that smaller segments are easily pulled from that. Um, and so with that, you can kind of work on when you are writing your notes for the video or coming up with interview questions, having some maybe smaller interview questions can be a great like way to do that. So instead of having like some three-part interview question, you can have like a, hey, you know, how did you get started? And then that can be a great way to pull an easily quotable piece.
SPEAKER_01:Yeah, for sure. Um, yeah, I think getting that content like that the business that or the team members are actually speaking of super important. Um, and then just like tactically speaking, when you're like when we're planning a video, if we know like, hey, this the main purpose is a brand video, it's gonna live on their website, but um, you know, they need some social content. So if we know that up front, then it's easier for you to, especially with YouTube shorts and Instagram reels, to frame the shot to where it looks appropriate. Um dropping it for that too. So um it's not one of those things you want to, I mean, you can after the fact make it work, but if you know that ahead of time or those, you know, social content, things like that as a priority, um, definitely have those conversations ahead of time.
SPEAKER_00:Um that's a great point. Yeah, framing is everything with video stuff. And there's been times when I've had we've had clients that, okay, I want this longer form piece of content, but they didn't have the and you know, it's okay, it's it's a normal it's a newer form of media, but they didn't have like the perspective, like, hey, I need to like pull some shorter stuff. So a lot of the shots were tighter, which is just hard.
SPEAKER_01:You know, if you if you take a wide shot, but it's a close wide shot, and then you know, you can zoom, you can zoom it out on yourself just as an example of like what that might look like. Exactly.
SPEAKER_00:You'll just be it'll be the frame will be all face, and nobody wants that. Nobody wants to see all face. So that's a great point with the framing for sure.
SPEAKER_01:Um so yeah, just yeah, again, thinking through getting the most life out of your content as possible, especially if you are, you know, paying for people to come in and film um and do all that for you. For us, yes, paying that's what I'm at. Um, but also, you know, as a business owner, you don't, and I feel this, I mean, probably feels like pulling teeth, getting us to sit down and every now and again and record this content. You don't have time to like just do videos all day, every day. Um, so planning those shoots out and just knowing like, hey, the next three months, this is what we need. Let's get it recorded and done. And that might mean like, yeah, you take care of the brand video, get that done, but then we have the footage, and so sorry, Mike. Um, we have the footage, so we can always edit those down the road. Um, so there's options, just trying to think through, you know, bigger picture when you're getting content created. Yeah. Um, and then the other piece of this, um, maybe a little bit more practically speaking, is people who are doing podcast or some sort of longer term, longer form video content. Um, you've got to think, I mean, I think long form content is here to stay. It's been, you know.
SPEAKER_00:Yeah.
SPEAKER_01:Yeah. It's a thing.
SPEAKER_00:We're here. It's never, I don't think it'll ever leave.
SPEAKER_01:Never. Never say never, but it's not in the foreseeable future.
SPEAKER_00:I'm saying never.
SPEAKER_01:Um, but I think part of it too is you still have to get people to said podcast or content. Um, and you do have to a lot of times advertise it and build awareness, whether that's on organic social media or your email. Um, so thinking through what that looks like as you're, you know, planning out your video podcast episodes, um, and again, pulling some shorter clips for social that you can share and then you know drive people to your your podcast. So um, you obviously work with all of our podcasting clients. So, what does that um look like in terms of just structuring and planning out the episodes and then getting those clips?
SPEAKER_00:Yeah, good question. Um, honestly, I think kind of a slight side note with that, it's like when you're when you have this long form content, you know, most of the time you get one use out of it and then you're kind of yeah, it's kind of spent. But with being able to pull short-term content out of the long form, it just extends the life of your video so much longer. And specifically with podcasts, it's you know, podcasts are typically some sometimes it's just somebody talking directly to the camera, but more often than not, it's a group of people talking. Yeah. And I mean, you can pull countless clips that can be used in a lot of ways, like uh bringing awareness to a subject, bringing awareness to your product, bringing awareness to your um your company or or platform. And so it's it's a great way to kind of pull that. And it kind of happens pretty naturally. It's it's almost like an organic way, because um, instead of you know focusing on this law large topic that you have for the long form, you can just kind of get micro segments that are easily kind of malleable. And you know, you're able to make them work for you. So I think it's a great way to kind of make that happen.
SPEAKER_01:Yeah, and I think what's been cool, um, which is the clips that you've pulled for some of our clients for from their podcast, is yes, it's a complete like thought, but not necessarily in those little social clips, which is totally fine because the goal at the end of the day is to tease out the episode or if the episode's already live to get them to click um to listen full to the full thing. So um, whereas maybe with like brand videos and those clips, we do need like a complete thought, a complete, you know, 15 to 30 second segment statement, whatever. With the podcast, it can be a little bit more like a little bit not is it bait and switch?
SPEAKER_00:Or is it more just like hey, that that's probably a bad verbiage. I guess I should say it's just like a new.
SPEAKER_01:No, you're not switching. Well, no, you're baiting them, baiting them, hooking them. You're not switching them. You're still gonna get your podcast episode.
SPEAKER_00:Bait and hook. It's just a good way to draw people's attention and maybe and hook people to what could be something that they could find interesting in the podcast. Yeah. So it's a great way to kind of like, you know, organically advertise for the long form content and bring people to that.
SPEAKER_01:For sure. So um, yeah. So I think, you know, we are, you know, moving in toward to the end of the year. So it might not be, you know, on your Christmas list to start a podcast. You know, this time of year, if it is, let us know. We can make it happen. Um, but as you're thinking to the new your new year and some different things you might want to do for your business content-wise, um, I think we've seen for clients podcasting be a great way to do that. Yeah. Because you do get that long form content, but you're also building out your social media calendar with a lot less effort than um not.
SPEAKER_00:Yeah, and you just that's so much more organic material that you can work with. And it is I think I said it before, but it's so malleable. You can use it in multiple ways to pull people's interest or or what have you. So I I agree. I think that's a great, great point.
SPEAKER_01:Cool. Well, thanks for joining us on this uh quick episode of Kickstart Your Week. Again, if you you know are interested in more video um content, whether it be brand videos, ad scripted sort of videos, which are always fun, or podcasting, um, let us know. Um, we can get you on the schedule and you know figure out what what's gonna work best for you. That's right. Thanks.