Toucan Talks
Toucan Talks is a podcast for Wilmington-area business owners and entrepreneurs who are eager to learn from those on a similar journey. Each week, we talk with an area business owner about their successes, challenges, and experiences in business. Don’t worry – we keep it fun as we bounce from topic to topic.
Podcasting since 2023 • 40 episodes
Toucan Talks
Latest Episodes
2026 Planning: Set Up Your Marketing Flywheel Before January
If your marketing ends at “closed won,” you’re leaving growth on the table. We turn the funnel into a flywheel and show how small changes to attract, engage, and delight can lower acquisition costs, increase retention, and make every customer a...
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14:36
The Death of Vanity Metrics: What Really Matters in 2025
Vanity metrics look shiny—but they don’t pay the bills. In this episode, we break down the difference between numbers that look good (followers, likes, views) and the metrics that actually move your business forward. You’ll hear how we...
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14:28
Email Is Back: Why Email Marketing Outperforms Social Media
Tired of chasing algorithms just to have 5% of your followers see your content? You’re not alone. This week, we’re breaking down why email, yes, email, is having a major comeback, and why it’s outperforming social media across nearly e...
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15:35
2025 Marketing Hot Topics: From Rebrands to Relevance
In this episode, we look at two of the year’s biggest marketing moments: Cracker Barrel’s quick “un-rebrand” and Duolingo’s “Duo is dead” campaign. Both sparked huge reactions for opposite reasons, and we break down what worked, what didn’t, an...
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8:58