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Toucan Talks
Toucan Talks is a podcast for Wilmington-area business owners and entrepreneurs who are eager to learn from those on a similar journey. Each week, we talk with an area business owner about their successes, challenges, and experiences in business. Don’t worry – we keep it fun as we bounce from topic to topic.
Toucan Talks
Super Bowl Commercials: Hits and Misses from 2025
Season 3 is here! We’re kicking off the new season of Toucan Talks with one of our favorite topics—Super Bowl ads! In this episode, we break down the biggest marketing moments from the 2025 Super Bowl, sharing which ads we loved, which ones missed the mark, and a few that left us scratching our heads.
Super Bowl Ads We Loved:
✅ Uber Eats – A Century of Cravings: Star power featuring Matthew McConaughey and a clever script made this a standout.
✅ Doritos – Abduction Commercial: A mix of humor and sci-fi weirdness that worked. Plus, UNCW alum made this ad!
✅ Coors – Case of the Mondays A fun take on having a "Case of the Mondays" with adorable sloths. The limited edition "Monday" packaging and giveaway made this campaign more than just an ad spot.
✅ Bud Light – Big Men on Cul-de-Sac: Comedy gold with a relatable suburban twist. After the ad aired, it cut to the football stadium where they had the extra-long cooler in real life.
Super Bowl Ads We Didn’t Love:
❌ Hims & Hers – Sick of the System: Confusing messaging that didn’t sit right.
❌ Mountain Dew – Kiss From a Lime: Seal transforms into an actual seal for this Baja Blast ad. Shock factor? Yes. Effective? Not so much for us.
❌ Rocket Mortgage – Own the Dream: Great ad with "Take Me Home, Country Roads," but influencer reactions on social media made it feel forced.
Honorable Mentions:
🔸 Tubi with The Fleshly Hat: Memorable but way too disturbing.
🔸 Coffee Mate with the Tongue Commercial: Another oddball entry that left us feeling… weird.
🔸 Dunkin’ Ad: A fun celeb cameo but not our favorite concept.
🔸 Jeep with Harrison Ford: Great humor and well-executed.
🔸 Poppi with Vending Machine Campaign: Loved the ad, but influencer backlash could be a problem.
What Small Businesses Can Learn from Super Bowl Ads
While most small businesses don’t have a Super Bowl-sized budget, there are still valuable takeaways from these big-brand campaigns.
One major theme this year was storytelling that connects emotionally—whether it was humor, nostalgia, or a relatable moment. The Uber Eats, Coors, and Bud Light commercials all leaned into entertainment first, branding second, proving that an ad doesn’t have to feel like an ad to be effective.
Small businesses can apply this by focusing on engaging content that resonates with their audience rather than just pushing a product or service.
Another key trend? Authenticity matters more than ever. Some brands, like Rocket Mortgage and Poppi, faced backlash due to influencer reactions that felt inauthentic. This highlights the importance of genuine brand storytelling and selecting marketing partners who align with your values.
Whether you're running a local campaign or leveraging social media, staying true to your brand and ensuring consistency in your messaging is crucial.
Marketing Themes to Watch in 2025
From this year’s Super Bowl ads, we’re seeing humor, family-centric, and shared experiences as a way to cut through the noise. Quirky, unexpected elements (like Doritos’ alien abduction or Jeep’s Harrison Ford humor) can make an ad more memorable.
For small businesses
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Meet your hosts and learn more about Kickstart Collective at kickstartcollective.co
Kickstart Collective is a creative marketing agency based in Wilmington, NC. We offer our clients a creative advantage through creative content and marketing strategies.
Welcome to season three of Toucan Talks. We have been on a little hiatus while we've switched the studio, so new space, so we're gonna switch it up a little bit for this season, but we still have the cans and the board for this first episode. So what we're gonna do today is talk about this year's Super Bowl ads the ones we liked, the ones we didn't like, some overall themes that we saw and then try to break it down to make it actionable for businesses, not just people with multi-million dollar ad budgets. So we'll see how it goes. It's our first time back in months.
Speaker 2:We got this, we got it. It's going to be fun.
Speaker 1:The one can this time will be ads that we liked. The two can is the ones that we were not fans of. We just we'll let it roll. You know we're rusty. It's been a while since we recorded, um, that was my phone falling um, so we'll do that. We're gonna talk about some themes that we saw overall and then some different ways to make this actionable for um business owners who might not have a multi-million dollar ad budget. So, um, anything you guys want to add before we drop coin no, I think that was.
Speaker 2:That was a great intro there and and I'm excited to talk about these these multi-million dollar ads let's critique them, all right. Let's see how this board works out.
Speaker 1:Nice. Is that a one One, I think Okay. Starting with something we liked. Starting on a positive note, here we go. Okay, the Bud Light commercial, the big man on cul-de-sac ad that had Shane Gillis and Post Malone Post. Malone, that's right, so Joshua.
Speaker 2:Yeah, I think that was. Why'd you love it? I think that was a big rebound from some of the maybe more I don't know woke content that they were putting out. Okay, okay, and it was a big kind of like. Brand adjustment. Brand adjustment. And they were trying to go after kind of their core base again, I think.
Speaker 2:Yeah, which was a big switch from a year or two prior. They had a lot of bad publicity from just that direction they were trying to go. So I don't know, just taking that funny angle, and then, kind of like the dad humor, they were dressed up in dad fits, they were helping put on a cul-de-sac party with neighborhood friends and everything. I think it was just a really good kind of rebound for them. Now, did they try to go too far, maybe, but I think it was at least trying to get in the right direction.
Speaker 1:Yeah, trying to reconnect with their true target audience.
Speaker 2:No offense to Bud Light, but it's but light.
Speaker 1:Um, yeah, I think the celebrity use was good. Um, I did like right after the ad um, and again we were laughing. We don't do football um but they had the extended like cooler um in the ad and then right after that it cut to I guess it backstage in the ad, and then right after that it cut to, I guess backstage in the stadium, back stadium, what do you call that?
Speaker 2:I don't know.
Speaker 1:With the actual cooler and that famous dude that played football, right, right.
Speaker 3:Yes, boards, that guy, that guy.
Speaker 1:So I do like when brands and these ads connect outside of just their spot, definitely yeah, good celebrity use, funny it was pretty. Brands and like these ads connect outside of just their spot. So definitely yeah, good celebrity use, funny, it was pretty. I feel like pretty relatable to anybody living in a neighborhood.
Speaker 3:Absolutely.
Speaker 1:Yeah.
Speaker 2:I loved, like the huge. Oh, I just realized the football player is probably Peyton Manning right the quarterback I just I just I think so. The huge cooler that they pulled through that fence was kind of awesome. I don't know how that looked engineering-wise making that happen or if it was a real cooler at all, but I loved that part.
Speaker 1:Yeah.
Speaker 2:Crashing through the fence. It was kind of cool. It was a metaphor to crashing back into what they did before.
Speaker 1:Oh, maybe we can get deep.
Speaker 3:They should sell those now. That would be funny. I feel like people would eat that up after the ad.
Speaker 2:Especially at football games. Yeah, college NFL, I think so.
Speaker 1:It's like a buffet for your Bud Light, exactly.
Speaker 2:A trough Right exactly.
Speaker 3:Okay, let's drop another one, cool, all right.
Speaker 2:I'll try on this side nice another one okay, also really good start to the to the plinko board here over here you know nothing's, you jumped off.
Speaker 1:Yet that's rare I know a lot of pressure over here, okay you're holding it down another, um, not craft beer beer commercial. The cores monday ad with the sloths um, that was cute, it was just cute yeah, it was a cute commercial. You kind of didn't really know where it was going at first yes um, I was not expecting it, I don't think to be a beer commercial, but it was yeah um, yeah, um, I think, a few things I liked about that one.
Speaker 1:So and again, it's always funny thinking about it from, like, my perspective versus I don't know who drinks coors light.
Speaker 1:I'm gonna be honest, I'm not their target demo, but um raised his hand it doesn't seem right, but maybe um, anywho, the url at the end of their ad spot was whatever backslash monday, and so of course I have to look at it, just because, like, how did you take this off? Or online, um, and they had a whole separate landing page for it. The actual like monday box, um is like a limited time thing that they're selling. They had a giveaway of some sort on there, um, so again, they kind of took it to the next level so had their spot.
Speaker 1:It was funny it was cute I don't know if they want it cute, but it was cute.
Speaker 3:Um, and then they had a campaign going beyond just that ad spot yeah, I, I like, I like, I agree with you, I like when they kind of take it past the ad. Yeah, I think you can do it in the right way, like they did in a wrong way, which we'll get to it, but but I do like, when it kind of goes beyond, it makes it, it makes it, I feel like more impactful that way too yeah.
Speaker 1:Get a little bit more life out of that.
Speaker 2:Yeah, also I love when yes, I love when companies don't take themselves too seriously too, yeah, and my favorite part was when he uh, the guy was like brought some, some bud or some size and cool coolers light down to the house and he tries to throw the sloth on oh yeah I thought that was pretty good yeah, it was um yeah, just a good time. It really hit with my stepdad too, which is like also kind of could be demographic.
Speaker 1:Yeah.
Speaker 2:And that kind of age range that 30 to 60, you know, so yeah, I thought it was really good, too Cool, I like it.
Speaker 1:We can kind of segue slightly into some themes, because I feel like usually all Super Bowl, all super bowl, like commercials, at least in years past, have really tapped into humor. I think these two both did that. Um, I think there was also maybe it's just where I'm at in life, but there was like a lot of like kid and family vibes and ads.
Speaker 1:That I don't feel like maybe I've realized in years past or maybe they weren't there as much, but just like sweet little wholesome the lays potato. I have other opinions about that that we don't have to get into, but yeah, that one was super cute, her nurturing her little potato. They bring them into potato chips. I don't know you go from cute, healthy farm table to mass produced potato chips. I don't know you go from cute, healthy farm table to mass produced potato chips. I don't know, but we remembered it, it was sweet.
Speaker 2:The sentiment was there, it was there.
Speaker 1:I liked. You know they had some texts on there about supporting or using like farmers and whatever family farm stuff. Hopefully that's all true and great and lovely yeah.
Speaker 2:And also I feel like, with some of these more like wholesome, wholesome, you know, family friendly, kid friendly ads that were kind of really focusing on that, it was less like. Uh, I feel like every super bowl has like one commercial that is like really trying to pull out your heartstrings yeah like you know, puppies dying or something. You know what I mean like the horses running down the valley or something you know, something to pull your heartstrings, but these felt more genuine, yeah more authentic a little closer to like family than maybe someone in prior years were yeah, you know, for sure I can see that cool.
Speaker 1:Um, okay, let's drop another one.
Speaker 2:All right, two two, finally two, I'm gonna bring the drama we had like we had a couple good ones, but I feel like we had a lot of bad ones.
Speaker 1:Yeah, okay, this one I'm gonna let you jump into um the rocket mortgage ad it had the like take me home country road. Is that john denver? Luke? Is that john denver? I assume, by the glare that I should know that and that I am correct in my questioning. Um, I feel like the ad. You know you're watching it and you're like I wonder what this is an ad for. This is again so wholesome, so sweet it's rocket mortgage.
Speaker 1:They do mortgages that great. They took it from a TV commercial to social media and it falls apart.
Speaker 3:Yes, yeah, I don't know, maybe this was like a me thing. I did some Googling, it's not just a me thing.
Speaker 3:Okay, good, yeah, they aired the ad during the Super Bowl and they also made it out to be like a sing-along thing. They wanted everyone in the stadium to sing along to Country Roads, take Me Home. But then afterwards I saw so many influencers posting about the ad and posting how moving it was and and you know all the hashtag ad and their own little story about how the ad moved them, and it just all seemed so fake.
Speaker 2:Yeah.
Speaker 1:So fake, because it probably was Because, I mean, they were paid to talk about it and that's how that stuff works.
Speaker 3:But yeah, it was just like shoved down my throat. I feel like yeah.
Speaker 1:A weird execution of like using influencers to really just promote your ad because, yeah, the likelihood those people got their mortgages through rocket mortgage is probably yeah, gosh low, yeah, so really it's just them reacting to the ad yeah, which really is just the song, which is not rocket mortgage, yeah no um, so yeah, I think, when you can use influencers or social media or some of these other things we've talked about, and it works out it's great, but when it's like so ungenuine, like ungenuine and not authentic.
Speaker 3:It's weird, yeah, and I don't know if they I'm assuming one of their goals too was to now have people associate rocket mortgage with the song. Yeah, I don't know if that was really accomplished either, you know yeah, not for me at least.
Speaker 1:No, I think that it's it's too classic, yeah.
Speaker 2:I mean, my mortgage is through Rocket Mortgage and I never would have thought that they would have taken that angle. I think great song, but does it connect with their audience, their target audience? I don't know, and yeah, I agreed kind of pandering toward people, just with celebrity faces. I feel like that might be kind of getting played out at this point. Yeah, I guess kind of I don't know. Now again, like Laura was saying, if it hits, it hits. Yeah, but there's like a little bit of a higher point of entry there.
Speaker 1:it seems like yeah, yeah, so decent, so decent ad. Yeah, captivating ad. I don't know what mortgage rates are right now. It may not have been great, but anyways, the next step with influencers, I think, crushed that one for us. Yeah.
Speaker 3:Got to be strategic with that? Yeah, yes, All right.
Speaker 1:Let's see where we go. Nice, another one Okay.
Speaker 2:And four for four no fly-offs. I know I think maybe you're just really good at dropping it. That's probably what it is.
Speaker 3:Yeah, what can I say?
Speaker 1:All right, the Doritos abduction commercial, this one. So Doritos in years past and I guess they did it this past year have done a contest so people can create commercials and then the winner gets their commercial aired in the Super Bowl. I think they also won like a million dollars or something awesome. So this one, they did it this past year or this year or for this year's Super Bowl, however, you would say that, and the winners were actually from Wilmington or went to UNCW, which is cool, but obviously out of however many entries they won.
Speaker 1:So that's already a good commercial but basically, and y'all can jump in too, but it's like alien abduction of said doritos and just funny, quick, easy spot entertaining. Yeah, I feel like sci-fi stuff's kind of relevant right now anyway, there's the tostinos.
Speaker 3:I think that was aliens too.
Speaker 1:So yeah, yeah which I don't know the guy's name for that one, the actor robinson gosh.
Speaker 3:he annoys me, I don't like him.
Speaker 1:I don't like him either.
Speaker 2:I don't even remember who that is.
Speaker 1:He does the. What's that show? Pardon the Interruption, or something? I Think you Should Leave. I Think you Should Leave. I Think you Should Leave. I think you should leave, I don't know. No, that actor is just not. He gets on my nerves. Um, no, that actor is just not. He gets on my nerves.
Speaker 2:This isn't hit for you.
Speaker 3:Totino's did not hit, yeah I guess you're not the target demo for that one either. We've learned Nope.
Speaker 1:Um, but anywho, the Doritos one. I don't know if I'm gonna jump in on anything else on that one, but I feel like it was just like a solid Superbowl commercial, like entertaining, yeah, classic yeah.
Speaker 3:Like entertaining, yeah, classic yeah, and it just it. It was like cherry on top that it was from a UNCW grad.
Speaker 2:Yeah, so that was pretty cool. That was pretty cool and it was like it was really on brand for Doritos, like that kind of like that feeling that you get from those Doritos commercials. Um, and yeah, shout out for UNCW. That's pretty cool. Yeah, very cool yeah, yeah.
Speaker 1:No, that is a good point. It is like very on brand for Doritos and they do have like a very consistent brain. Like some of these other people. You know they go off script sometimes and I feel like they're they're solid. You know what to expect. Again, I'm probably not gonna buy doritos, but I appreciate the uh, the creativity there.
Speaker 1:Yeah absolutely um, okay, now's the challenging part to grab those coins out. Oh one, okay, this is our last one that we oh I did like this one. Okay, last one in the one can and then we'll hit our not a fans. Um, the uber eats century of cravings commercial. Um, I really like their commercial from last year too, but it was Matthew McConaughey. They're like going back from when the NFL started it's like a national food league or something and then going through different decades about how football was just created to sell food and it was just funny.
Speaker 3:It was very creative too, like the whole conspiracy angle and and making the jokes fit, with all the acronyms and everything, and I loved, I think, honestly, my favorite part of that one and maybe it's just because I'm a pop culture fan but was all the celebrity cameos. Yeah, because it's one thing to have like matthew mcconaughey as the lead, but to have the little like the, the guy, the host of hot ones when they're eating the wings and then um martha stewart and charlie xx. So that was cool.
Speaker 1:I like that yeah, it was funny. They're like, yeah, like one of the early, earlier decades. They're like pigston sells bacon. Yes, let's call it the super bowl. Yeah, um, so, yeah, good, good little puns in there. Yeah, kind of side note too.
Speaker 2:So I watch a lot of football, so they they've been kind of slowly building to this throughout the whole season like they've had some like minor spots with christian mccaffrey or you know, other like jerry rice, other like professional football players oh, I think I've seen those.
Speaker 1:Yeah, the ones with.
Speaker 2:They were kind of like building, that like brand throughout the entire season which is kind of cool yeah. I must've been holding my baby, like I have a newborn baby and this baby likes to cry a lot, so I might've missed like most of that one, but I I remember seeing that whole campaign kind of build up throughout the season, so that's pretty cool.
Speaker 1:Yeah, that is cool.
Speaker 2:Um.
Speaker 1:Yeah, for sure. Um, okay, sweet, so we don't really need to drop coins, cause that's all the the likes. Um, okay, we'll hit these two pretty quickly and then we can do some honorable mentions to wrap it up. Um, okay, and hers, um.
Speaker 1:I think everyone feels the same about that one yeah gosh, I know, and the people that I follow on social media too, I feel like I'm like, okay, validated my feelings a little bit. I think the company and what they do is awesome, like from the health care standpoint and it being like direct to consumer and all these things. But the whole ad spot was like leading up to like weight in our culture and how it shouldn't be this way and different medication, like all this thing. They're making us sick. Yeah, like the pharmaceutical, the food and everything.
Speaker 1:All this and then they're just selling another weight loss like pill or injection option.
Speaker 3:Yeah, they're pretty much saying those other ones are bad, but ours is good, but ours is probably just a generic brand, this is what they're option.
Speaker 1:Yeah, they're pretty much saying those other ones are bad, but ours is good, but ours is probably just a generic brand. Yeah, yeah. So again, I think the company and what they do is great, but, like just the ad, like the messaging leading up to it was like I feel like contradicting what they were trying to say.
Speaker 2:Yeah, For sure.
Speaker 1:It was odd, I didn't like it. Yeah, it was odd.
Speaker 2:I didn't like it, yeah, and it feels like when the commercial started you didn't really know what was happening and like where it was even really going. Yeah, you know, which is also hard.
Speaker 1:Like is this about to be an RFK commercial?
Speaker 2:Like what is happening.
Speaker 1:No, just another weight loss thing, which, again, I don't care, that doesn't bother me, but just the messaging leading up.
Speaker 2:Yeah.
Speaker 1:Like it shouldn't matter, it's blah, blah, blah, blah, blah blah.
Speaker 2:Oh wait, here you go Right, because I feel like, especially with social media, things have to hit like the first couple seconds. Yeah, and so you know, Super Bowl ads is a little different because people are already sitting down and watching. True, but still, unless it's like intentional, to like fun reveal it kind of needs to, like show what's the purpose. I feel like, at least in the first five seconds, yeah, so yeah, just miss the mark.
Speaker 1:Just miss the mark. Um, okay, this one, I don't know man, um, the mountain dew commercial with seal kiss from a rose. Um, it had the shock factor.
Speaker 2:It had some celebrities.
Speaker 1:The reviews that I was reading about this ad it was like ranged from like admirable to hilarious, to disgusted, and I'm like yeah.
Speaker 2:I was disturbed in there. Oh, disturbed, yeah, I was a little disturbed.
Speaker 1:Being a SEAL was a little weird and even like the celebrity or like influencer. I don't even know what the people were in the boat at the end. I guess they're more influencers. Yeah, I guess it was just like kind of weird.
Speaker 3:It also kind of went on a little bit longer, like I thought it was going to end, and then they just kept going, and so yeah, it was memorable, but it was.
Speaker 1:it had the shock factor factor.
Speaker 3:I just it was a little too weird yeah, for me personally, but I guess people will remember it oh yeah, they will remember it.
Speaker 2:And to be honest, it is a bit on brand with true, because it was Mountain.
Speaker 1:Dew, it was Mountain Dew. Yeah, like the Baja, they have funky commercials, that's true.
Speaker 2:But yeah, I don't know. I mean shout out Seal. I mean shout out Seal, though I mean he's got a, I know. Maybe that'll cause him to have a reassertion.
Speaker 1:Yeah.
Speaker 2:Like the pop culture scene or something. Yeah, I don't know, it was just a little odd, it was weird.
Speaker 1:Okay, so those were our kind of picks. To talk about a little bit more in depth Honorable mentions Well, you can do some of these in categories. We're dishonorable mentions, dishonorable mentions. So our first icky honorable mention goes to Tubi Gosh, with the cowboy hat head thing that night because of her Like so gross, gosh, so gross. And we were talking about it in our team meeting on Monday and it was like who was that? For All you remember is these creepy hats? True, it was Tubi, I don't know. Yeah.
Speaker 2:How does that connect to?
Speaker 1:Tubi. I don't really even know what Tubi is, which probably doesn't help that they just did a Super Bowl ad and I still don't really understand.
Speaker 3:I think it's just a streaming platform.
Speaker 2:I think so Kind of like a cheaper YouTube TV or something I think.
Speaker 1:Where you can see nasty fleshy hats. I just kept saying the tongue one yeah.
Speaker 3:Yeah, coffee mate. Yeah, that was weird yeah.
Speaker 2:There was a lot of like body parts.
Speaker 3:There was a lot of body parts, the mustache.
Speaker 2:The mustache.
Speaker 3:And the eyebrows, uh-huh, yeah yeah, those were kind of freaky.
Speaker 1:Yep, not a fan. Meh um me. The duncan commercial. Yeah, that was icky too. Yeah, some of that was kind of icky and then it was I don't know. I mean, I don't know I get where they're kind of like building off of last years.
Speaker 3:But right nothing they're gonna do is gonna make me drink their coffee, so I don't know yeah right, I I did think it was interesting, though I'm assuming this is how it was aired on tv. But whenever I watched it back at the end of the duncan commercial, um, he mentions matt damon and then it goes into the stella artois commercial with matt damon and he mentions um I can't even think of his name. Oh my gosh yes, yes yeah, that was kind of cool how they like referenced each other okay that is cool.
Speaker 1:Yeah, I noticed that, that's cool um no, I did like that commercial too. I thought that one was just kind of cute and funny. Um, okay, the jeep commercial with harrison ford, like that I liked that one. It was again, just kind of like wholesome funny his last name is ford um? Yes I.
Speaker 2:I didn't actually notice that while I was watching the super bowl, because I think my baby was crying but I was like oh Harrison.
Speaker 1:Ford, and that's pretty cool because I think they ended it with, even though my name is Harrison.
Speaker 2:I don't know if he whispered it or whatever but yeah, that one was fun.
Speaker 1:And then, lastly, kind of going back to missing the mark, taking this off the TV into real life Poppy the soda yeah, their commercial, their spot was. It was like the different places where it's like you're debating ordering the soda yeah, you can't decide.
Speaker 3:I liked the commercial itself, like, aside from the whole vending machine debacle, um, I don't, I guess that was a part of their Super Bowl campaign, but thanks, yeah. The commercial itself I liked because I feel like they used influencers and they used pop culture, they used Rob from Love Island and that I feel like spoke directly to their audience. Yeah, like that was a I. I feel like spoke directly to their audience. Yeah, like that was a I. I feel like that was a good take.
Speaker 3:But then yeah, then I finished the commercial and learned about the X's.
Speaker 1:So they, yeah, so they sent a bunch of vending machines to influencers, like fully stocked with coffee, um, with the goal I think obviously those people posting it but they're going to have like vending machines for consumers, so that was kind of their launch to that. But then everyone is like I mean, they're in, it's a cruel place of like you're sending vending machines to people that nerve.
Speaker 3:Vending machines cause this much to create and ship and blah, blah blah, you could be putting them at like hospitals. Yeah, yeah, crate and ship and blah, blah blah, you could be putting them at like hospitals for nurses or you know which isn't.
Speaker 1:They're not wrong Interesting take there yeah. So the internet kind of the social media people kind of revolted on that one, but from their response Poppy's response like that goal is to have them accessible other places, so on and so forth. So I don't think the idea was bad, execution maybe not great, but I think the internet just took them down.
Speaker 3:yeah internet is a cool place and I think people are starting to like get to the point where they don't like seeing influencers just get loads and loads of free stuff. Yeah, so that probably didn't help, yeah fair.
Speaker 1:Yeah, um cool, anything else this year's ads, things you guys think are gonna carry on throughout the year. I feel like last year we talked a lot about after the Super Bowl, like how nostalgia was in the ads a lot and how that really did kind of carry on throughout the rest of the year. But um yeah, I.
Speaker 2:It just seems like there's a bit more like to focus on family. I don't know this this round now? Will that carry into this upcoming, you know, marketing, all marketing and stuff for 2025? I don't know, but there did seem to be that kind of common thread of of family and kind of wholesome.
Speaker 3:Yeah.
Speaker 2:Um, I guess we'll see if that ends up sticking.
Speaker 3:Yeah, yeah, yeah. I feel like things were more on like the tame side this year. Right, except for that hat and the tongue.
Speaker 1:We're a little too much. Um, yeah, I mean, I think, takeaways for business owners. Obviously, if you're going to do a campaign and you can do it multi-channel, that is awesome just make sure it's authentic and genuine as um as always.
Speaker 1:But it seems like, yeah, people did not like these brands going that direction when it was not authentic. Um, so, yeah, I think that would be a big takeaway. Um, humor's good A little more wholesome this year, cool, okay. Well, thanks for tuning in to the first episode of season 3 of Toucan Talks. Yeah, we are back. The plan is to release episodes once a month so you can follow us on Instagram for updates, subscribe on YouTube podcast podcast wherever you watch podcasts on.
Speaker 1:Spotify or Apple podcast, all those places. And yeah, we're looking forward to getting season three rolling.