Toucan Talks
EP27 - Will Hardison: Marketing Mastery and the Entrepreneurs Journey
Tune into Toucan Talks this week as we chat with Will Hardison of Creative Outdoor Solutions. Once a cover band member and DJ, he started a successful marketing agency and worked with an innovative e-commerce business selling meats online. Now he is working on a new venture called Creative Outdoor Solutions to help keep you home safe with storm shutters.
As we chat, we peel back the layers of this entrepreneurial venture, examining the essentials of targeting the right customer base. Will has good advice that's especially pertinent for those just stepping onto their entrepreneurial path. We also talk with him about his own podcast "Grow A Fanbase". Will opens up about the synergetic power of team dynamics in business and leaves us with strategic nuggets on the potential comeback of direct mail in a digitized world.
We hope you enjoy this episode of Toucan Talks!
Check out Will's Podcast here:
Grow a FanBase
Instagram
Will's Personal Instagram
Creative Outdoor Solutions
Website
Get more from Toucan Talks!
Watch on YouTube
Follow on Instagram
Subscribe to our email list
//
Meet your hosts and learn more about Kickstart Collective at kickstartcollective.co
Kickstart Collective is a creative marketing agency based in Wilmington, NC. We offer our clients a creative advantage through creative content and marketing strategies.
Tune into Toucan Talks this week as we chat with Will Hardison of Creative Outdoor Solutions. Once a cover band member and DJ, he started a successful marketing agency and worked with an innovative e-commerce business selling meats online. Now he is working on a new venture called Creative Outdoor Solutions to help keep you home safe with storm shutters.
As we chat, we peel back the layers of this entrepreneurial venture, examining the essentials of targeting the right customer base. Will has good advice that's especially pertinent for those just stepping onto their entrepreneurial path. We also talk with him about his own podcast "Grow A Fanbase". Will opens up about the synergetic power of team dynamics in business and leaves us with strategic nuggets on the potential comeback of direct mail in a digitized world.
We hope you enjoy this episode of Toucan Talks!
Check out Will's Podcast here:
Grow a FanBase
Instagram
Will's Personal Instagram
Creative Outdoor Solutions
Website
Get more from Toucan Talks!
Watch on YouTube
Follow on Instagram
Subscribe to our email list
//
Meet your hosts and learn more about Kickstart Collective at kickstartcollective.co
Kickstart Collective is a creative marketing agency based in Wilmington, NC. We offer our clients a creative advantage through creative content and marketing strategies.
Welcome to the Two Can Talks podcast brought to you by Kickstart Collective. Join us as we talk to local Wilmington business owners about what has led to their successes, challenges and more. No question is off limits as we bounce from topic to topic.
Speaker 2:In this podcast is brought to you by Kickstart Studios. Kickstart Studios is Wilmington's newest video podcast studio, equipped with multiple camera angles and an in-house producer. Creating a high quality video podcast has never been easier. Don't let the tech and gear learning curve hold you back from jumping into podcasting or creating video content any longer. Our team takes care of it all for you, so you can focus on the message you want to share. You simply show up record and receive the final product. No more wasting time setting up and breaking down the gear, setting up lights or doing sound checks on your own. Our in-house producer will have everything set up and ready to go for you. Check us out at Kickstart Studios.
Speaker 1:Welcome, Wil, to the Two Can Talks podcast. We're excited to have you on today.
Speaker 1:Thank you for having me Of course, amanda, which I guess is a mutual friend. I used to work with her, but she connected us via Instagram, which is awesome, so we're excited to have you on to talk about your company, and then you have a pretty vast marketing background and business background. So I think it'll be a fun episode with lots of different directions we can go. So what I'll do is I'll explain how this portion of the podcast works and then I'll let you jump in with just your experience and background and how you got to where you are today. So, basically, we have this lovely board, so when the time comes, you'll drop a coin or a token anywhere you want on the board. If it lands on a one, it's a more business related question. If it lands on a two, it's more of like a get to know you question.
Speaker 1:There's some oddball questions in there. Sometimes we call it the party can, sometimes we call it the two can, because of the logo. And it's the two question.
Speaker 3:Yes, I see what you did there, yeah we did it, we went all in on this one.
Speaker 1:So yeah, basically that's that. We'll see where it goes. So you have creative outdoor solutions is your current business, and then, as we were chatting about before, you had a marketing agency. We're in the corporate world for a little bit, had a few other ventures going, so I'll let you jump in and kind of just share that ground and where you got to where you are.
Speaker 3:Yeah, so I am the product of not being able to find a job when you first graduate college. So I graduated East Carolina back in 2006. And we were playing in a cover band. I was DJing at a bar to have, in time of my life, right Knew every bar owner downtown Greenville, which is really not something to like brag about.
Speaker 3:But we did just, but I just did right. But none of them could help me find a job. So I could not find a job just back in 2006. So I had to move back home with mom and dad and they were living in Indiana at the time. So I grew up in Indianapolis. I had to basically pack everything up, you haul it back up to Indy and started just doing marketing for family friends. My dad's a big golfer, so I started doing stuff for golf courses and then that slowly just turned into more work, more work, more work, and ended up having a full service marketing agency for close to 15 years and then decided to go into the corporate world, got a random phone call one afternoon and said, hey, you don't know me, but you know my husband and I need somebody who is interested and knows a lot about sneakers and also marketing. I said, well, you called the right guy. So I went into brand management for a sneaker accessory and then I'll fast forward over other things.
Speaker 3:But most recently was vice president of marketing for a home builder. He was an entrepreneur and so while I was there I got pulled into a meeting and he said, hey, man, we're going to start a farm. I was like, okay, well, that's left field, right? So I'm going to start a farm and we're going to sell beef chicken pork online and I need you to help me. So we basically, from the ground up, built an e-commerce business that sold meat online and at the time when I left, we were doing about 30,000 a month in sales. So sorry, that's the long winded flight.
Speaker 1:I love it, I love it, but there you go. No, that's a good stage Because, yeah, we can some of these questions. You know they can all sort to directions, so it's good to have the scope of the background. Oh, two things I forgot. So technically this is season two of the podcast, so we are focusing a little bit more, like in terms of content, on different strategies, whether that's business or marketing or however, we want to go there these coins every now and again.
Speaker 1:if they get, sometimes they get stuck. If it gets stuck on a peg, then you get to ask me a question.
Speaker 1:There's tables get, get turned. There's a stack of like prompts back there if we need them or you can just make up a question and then they also sometimes fly off the board. We'll upgrade this board at some point, but if three of them fly off during the course of this podcast, then you win a prize. And we just got our prizes in today. It's very exciting. We took this to a whole nother level of a game show. So they're these beautiful sticky nodes. They're basically dry erase sticky notes and they stick to any surface. They're super cool. So you get.
Speaker 3:You would win those if it flies off three times, so nobody comes out and gives me a car. No, no cars Not yet. Okay, one day, one day we'll get there.
Speaker 1:We'll get a one of the car dealerships to sponsor us. You get a car. So yeah, I think, I think that's it, so feel free to drop it wherever drop it down wherever you're Startin with the biz, okay, okay, so Obviously you're just talking about yeah kind of marketing background, random marketing agency. How do you feel like your marketing experience plays into your role as, now, a business owner?
Speaker 3:A lot because I think it gives me a pretty good understanding of people, right. So, and I've done B2C, I've done B2B, and B2B gets a bad rap because people are like, well, I can't sell to a business, well, you're actually still selling to a person, right at the other end. So I mean I think, just like all different walks of life of people learning about people, what makes people tick inside, and I think that as a marketing person, kind of gives you the leg up into the business ownership, because it's all about people, right, it's all about building relationships for people to understand what you do. I don't know if you follow Donald Miller. He's a huge marketing guy, has a company called Storybrand and his whole thing is if you confuse, you lose, right, and I have that has stuck with me my entire career basically of just keep it super simple and try to just connect with people.
Speaker 1:Yeah, for sure, I don't think we talked. Did we talk about your current? Before we go further into the current business.
Speaker 3:Yeah, let's jump into that. Yeah, sorry I didn't cover that.
Speaker 1:So creative outdoor solutions you guys have awnings and storm protection. I'll let you give the spiel.
Speaker 3:So, basically, we provide peace of mind, and I've never done this spiel, so this is the first time I've ever done this.
Speaker 3:Here's the camera right there, if you want to pitch these people If you need peace of mind, but that's basically what it is. So everyone knows that when a storm's coming, heaven forbid one point in time it's going to happen and you're glued to the TV because of the spaghetti model, right. And the one little path that could potentially go over your house is the one that you're like please know, Please know, but that might be the one.
Speaker 3:So with us, what we're trying to do is provide people with peace of mind, so we do everything from the roll down shutters, awnings, everything, so we have storm protection, and then I would say lifestyle products from protection from sun, stuff like that. So everything you can get it on an app you can hit a button, everything comes down. No more plywood nailing up, all that fun stuff.
Speaker 1:Is it mostly residential, or is it residential and commercial?
Speaker 3:So we're trying to do both. It's residential and then commercial. Now you've seen all these apartment complexes that have those cool Bahama shutters on the outside. It makes it look very tropical. So, yeah, that is something we're certainly going after too.
Speaker 1:Cool, awesome. That sounds good. Alright, let's go ahead and drop another coin and we'll see where we land.
Speaker 3:Round two.
Speaker 1:Where we land, we'll mix it up We've had recently. Everyone's been landing on like the same number, so this will get some variety.
Speaker 3:This is fun. Personal right.
Speaker 1:Okay, yeah, this one's about Wilmington, so I know you. How long have you been? Seven months, seven months, so this will be good. Then what's your least favorite thing about Wilmington?
Speaker 3:Least favorite thing, your least favorite thing, Can I say orange traffic cones.
Speaker 1:Yeah, absolutely.
Speaker 3:Well, everyone, when we were moving down here, everyone kind of said you're going to hate it, the traffic's terrible. It's no different than anywhere else. I mean if you leave Raleigh at a certain time you're going to get traffic. But I will say so. I live up in Porter's Neck area, Okay, and you get that. And coming down 17 is absolutely brutal.
Speaker 1:Yeah.
Speaker 3:And now that the big. So I have two kids, a five-year-old and a three-year-old, and they go to Wilmington Christian Academy and so, leaving from Porter's Neck now and coming south now that the huge bridge is like under construction brutal. Yeah, Absolutely brutal.
Speaker 1:We were driving down, we were going to the Children's Museum this weekend, my five-year-old was like, why is that whole thing blocked off? And I was like, well, buddy, they're working on the bridge. Yep, and it's terrible. Yeah, that's a good one.
Speaker 3:So orange traffic cones? I do not like those no.
Speaker 1:One day In 10 years they'll get that figured out and Wilmington will have grown and they'll just start doing it somewhere else.
Speaker 3:When my kids are in college, then we'll be done with orange cones. That's a good one.
Speaker 1:I don't know if we've gotten that one yet. That one's been like a standard question in there this season, but I don't know if anyone's drawing it yet.
Speaker 3:What do most people say?
Speaker 1:I think you're the first one to get that one.
Speaker 3:Oh.
Speaker 1:Yeah.
Speaker 3:Okay, yeah.
Speaker 1:I think that's like your favorite thing about Wilmington, but we decided to mix it up this time.
Speaker 3:All right, let's go, I'm going to do my reach. Oh, no See, that's almost a car, that's a free car, almost a car, two more, you get a car.
Speaker 1:Oh, that was close to jumping off again. All right Business, all right. What advice would you give to a person either about to start a business or early on in their business ownership journey?
Speaker 3:That's a really good question, I would say, and I mean I hate to use the same answer, but understand the person you're going after, right? So then I think a lot of people try to do everything for everyone, yeah, and you can't do everything for everyone, right? And I learned the hard way when I was doing a marketing agency is we were a full service marketing agency. Yeah, and somebody said well, who are you looking to work with? I?
Speaker 2:don't care, as long as they need marketing.
Speaker 3:That's who I want to connect with. But a friend of mine, an advisor, once told me hey, you got to get specific Right, and the term that he used was you have to tighten your ask, and that's ASK.
Speaker 2:But you have to know what to ask for.
Speaker 3:And so what he means by that is knowing that, hey, if someone says, well, who do you want to work with? I want to service bakeries, well, then immediately you might go OK, well, my aunt actually owns a bakery, or the girl down the street was thinking about starting a bakery. It's like asking Jay Leno, who's a huge car guy, collects tons of cars. So what's your favorite car? He says, well, I like them all.
Speaker 1:Yeah.
Speaker 3:Well, if you say you like them all, nothing really comes to mind, right so. But if you said, man, I really love a red Ferrari, at least you can picture a red Ferrari right and kind of get a little bit more specific. So I would say, understanding who you're going after and what you're offering, that person would be my number one piece of advice.
Speaker 1:That's good advice and I feel like we preach the target audience side of it like all day, every day. It's like we can help you, but like who are you trying to?
Speaker 3:Yeah, who are you? Yeah, exactly who is your ICP.
Speaker 1:What can we? Yeah, how can we connect with those people? So yeah, that's great advice. All right, sweet, let's drop another one.
Speaker 3:All right.
Speaker 1:Two. All right, we're getting good variety. Let's see here OK, what is your go to productivity Trick hack? Are you productive?
Speaker 3:No, no, I'm not Just kidding, I know I just met, like you know, 10 minutes ago. So I'm like, hey, I don't know, yeah, no, if you have small lists, OK. So I have a terrible habit. I'm going to have a giant whiteboard in my house and I have a terrible habit of just putting everything on it. And then I look up there and I'm like how in the world am I ever going to get it all done? And then for me I kind of freeze up.
Speaker 1:Yeah.
Speaker 3:I'm like I don't even know where to start, Right, all this stuff. Don't even know to start. So I've learned yes, you can have the master huge list, but just chunks of three, right, like little things of three or batching things that are very similar. So, if you need to edit photos from six podcasts, then cool, let's do all of that at once, versus editing one photo and then jump into something different, because your mind kind of starts to like, get into that habit of like, ok, cool, I'm going to edit all these like-minded things, get them done and then move on.
Speaker 1:Yeah.
Speaker 3:So small lists and doing similar things together.
Speaker 1:Yeah, I like that we were talking about. Yeah, before this too, you also have a podcast.
Speaker 3:I do.
Speaker 1:So you have your business and the podcast which are two separate two separate things. Yeah, which is cool. So do you feel like you? Do you have days where you're like OK, I'm going to work mostly on the business side of things, and then days where you're going to do the podcasts and that creative side, or is it kind of just depend on the yeah, it kind of depends.
Speaker 3:So the podcast makes zero money, right.
Speaker 1:So and.
Speaker 3:Yeah, yeah, and it has no other purpose than just a creative outlet. Cool, and it's probably the first time I've ever done something where I said you know what, I don't care if one person listens to it, a thousand people listen to it. If I make money off of doing this, I do not care. I purely want to do it for fun and to be creative. Yeah, so unfortunately it does get put on the back burner.
Speaker 1:Yeah.
Speaker 3:But I do try. I try to record every other week Just to get something out. I have failed miserably lately because the holidays I didn't really. I saw I started it last October, november-ish, and had like six, seven, eight people lined up and then we went into the holiday season. It was crazy and everybody was like sorry, man, I would love to, but and now I? Just I got to get it back.
Speaker 1:Yeah, yeah, and that's funny. I guess it was last week. I was like I think I need like a side hustle, but not a side hustle. Maybe I just need a hobby and I need to like have a hobby that I'm not trying to like turn into a business.
Speaker 3:It's. I will tell you, it's quite refreshing.
Speaker 1:Yeah.
Speaker 3:And just to, not because I'm I'm an entrepreneur, I'm a hustler. Every single thing I've ever done, I wanted to make money.
Speaker 1:Yeah, there's like a way to turn it into a business or to monetize it.
Speaker 3:Yeah, and I'm just like for this on Nope, I'm just purely going to interview people and have fun with it and see where it goes. Yeah, that's awesome.
Speaker 1:I think that's a lesson Probably all business owners need to learn at some point. Yeah, not everything has to be a business.
Speaker 3:That's right. All right, sweet, let's drop another one. Ok, I'll go all the way over here.
Speaker 1:Oh, two, two, one more, you get some sticky notes, which would be a great compliment to your giant whiteboard.
Speaker 3:Yeah, I know right, and.
Speaker 1:I'm here to give away the sticky notes, ok, so I guess let's start with the business you're in now. So how did you get into that? It says current line of work technically, but how?
Speaker 3:did that business come about.
Speaker 1:How did you guys get to Wilmington?
Speaker 3:So my dad grew up in Moorhead City and his best friend one of his best friends from growing up owned a very similar company. My dad, his cousin and one other guy bought that business from Bobby five or so years ago. Their plan was to always expand it down the coast, come into Wilmington, and when we were thinking about moving to Wilmington, my best friend who lives here in Wilmington real estate agent, matt Costin, if you need a house, no, it's OK.
Speaker 1:This is a small shout out. Shout out like Bobby's business card up on the screen, yeah just no big deal.
Speaker 3:Just call Matt, that's 9-1-0,. No, it's OK. So he actually was going to buy into the bigger business that my dad owned and I was going to kind of stay out of it and at the time had a full-time job. I was like I got moving, I got too much going on. But long story short, my dad's business partners actually bought my dad out, gave him a like hey, go do whatever you want to go do. They didn't want to expand anymore and so my dad has an accounting degree so he's going to keep the books. I'm marketing and sales and Matt's just the eye candy.
Speaker 3:So, he can just be the networker eye candy. He knows everybody in town. So, being an agent for 15 years, he's sort of our little networker. I know nothing. I shouldn't probably say this, but I'm going to anyway. I know nothing about hurricane shutters.
Speaker 1:There you go. You're about to, I'm about to.
Speaker 3:So yeah, it kind of just happened, fell into place, and it wasn't like I woke up one morning. I was like I'm going to start a storm protection company.
Speaker 1:Yeah, so Epiphany Yep, that's awesome. I think we were talking in the last episode about when you're like the difference between starting a business on your own and then starting it with other people, and how each person well, we didn't get into this, but each person kind of has their thing that they take the lead on, and you don't have to be an expert in everything.
Speaker 3:That's right. You do not want me keeping the books. And so that's why my dad with the accounting degree. And then you don't want my dad doing marketing, no, so that's why me Sorry Will's dad, it's fine. We won't send him the link.
Speaker 1:It's on the internet, so you may or may not find it, depending on, I don't know, your dad. Yeah, it's funny. So Luke and I, technically I own our marketing agency, but my husband is like but we kind of started it together but very early on it was like OK, especially you know mix.
Speaker 2:Why don't you start mix and family and business? It was like this is my lane, this is your lane and it works out great.
Speaker 1:But it is funny at times you're like when it starts like who's doing what? So I think when people have, when they know what they're good at, everyone else is kind of an occurrence. Having a yes team, especially a team of stakeholders, is nice.
Speaker 3:Yeah, it's hard to go at it alone.
Speaker 1:Yeah.
Speaker 3:I mean, I did that with the marketing agency and doing it by yourself and being accountable for yourself, motivating yourself. You really do have to find other people that like you can go get coffee with and like who are also working on something. It's waking up every day and trying to like just do it and do it alone. It's hard.
Speaker 1:Yeah, yeah, sometimes it is, but we have a great team, so I don't even know what that's Sweet. Well, yeah, I think, in terms of Season two and talking strategy, is there anything and this can be from across the businesses, but that you feel like and again, it can be business strategy, or marketing strategy that you feel like has like had a big impact on your business or your life, or like something like a good takeaway for people listening from a standpoint.
Speaker 3:So I think some of the things that I've been fortunate To be a part of and do always had to do with kind of peeling back the onion or like the curtain to show people how Things actually work behind the scenes. It may just be me, but I'm always curious as to how people do things, and so when we would build content and showing people really like the raw, real Things behind the business, it always seemed to connect better than when we were just trying to be cute and fluffy and you know marketing and all that. But when we actually, like, took the time, told the real stories that got down behind you know closed doors and showed the guts of a business or what we were working on, it seemed to always work Well. And I don't know if that just like authenticity, yeah, and that just connects better with people. But every time we got real, then it actually would then get real make a difference.
Speaker 1:Yeah, that's cool. Yeah, I think, and we can blame it on social media, but I guess I'll tell you blame it on people that I think once you really are like authentic and. Real and like, and I think even like, just like the TV show, like that take you behind the scenes.
Speaker 1:I think people yeah like get into that and like want to know how things work. So you are sharing like some knowledge, but also you're just showing like this is real life and being authentic versus polished and scripted, and oh yeah, all the fluff some of the videos that I've done, like on LinkedIn, where I've like read the teleprompter perfectly and it took me 50 times.
Speaker 3:Yeah right but when I post like oh hey, here the five bloopers.
Speaker 3:Yeah right then that one always like gets more traction than the actual one that I read like all the way through without making a mistake. But I think it shows like our human side too. Yeah, that's right, that. And most people, when they see all these, especially like LinkedIn and all that, like most people are posting their most polished yes, it's where we have to be professional, right, but I feel like you can add a little bit of party to it, right and just and realness to it. Yeah, and it seems to work.
Speaker 1:Yeah, I love it sweet. Well, kind of close, unless there's anything specific also that you want to share. If not, we can jump to the closing questions.
Speaker 3:We can close it out do it?
Speaker 1:Is there kind of one last thought? And then we kind of talked about on the strategy side, but just in general related to business or business ownership that you would like to share with the audience. Again, it's mostly like other business owners, mostly in one big time.
Speaker 3:Yeah, I mean, I think what we kind of talked about understanding your, your customer profile. I think you can spend a ton of time on strategy, but I think the biggest thing people forget to do is kind of measure the small things and actually like what works. And some people don't really know how to do that. Yeah, that's why they hire people like you. But to understand, like, okay, you know, because a lot of people let's use marketing, for example they go well, marketing doesn't work. Well, how do you know it doesn't work? Well, nobody called me right. Well, okay, maybe, maybe not. But are there ways that we can measure that along the way right in? You know, I'm sure you live in the marketing world, so it will. Print is dead, right, well, not really actually.
Speaker 1:I think direct mail is about to have a comeback. Well, because everyone else is Everyone else is doing it, all the digital right.
Speaker 3:So if you actually mailed somebody Something that actually looked like they were getting invited to something, or made it different than just the problem.
Speaker 3:The, the hard part is standing out. Well, not really the hard part. The the. The thing that people do, that's the easy button, is well, let's just send a postcard yeah, with all of our stuff on it. Yeah, it makes no sense. People are gonna look at it and toss it. But if you actually take that extra step and either personalize it or make it look like they're getting invited to something or like a reason for them to open it and it's thought out, it's presented, then that's different than what everyone else is doing. Yeah, right, so, but I think the piece of advice would be to come up with some sort of dashboard of Metrics to where you can easily understand what's working in my business and what's not.
Speaker 1:Yeah, that's good one, and this is, after all but just since you're a marketing person, as well, did you watch the Super Bowl?
Speaker 3:Uh, so, oddly enough, oh no, no, it's fine, we?
Speaker 1:no, we should have planned this podcast better, it's okay.
Speaker 3:No, no, no, no. So Saturday night before the Super Bowl, I started feeling under the weather and had the flu for like five days.
Speaker 1:So I tried to watch the Super Bowl, but I did it on my bathroom floor.
Speaker 3:Oh no, it's fine.
Speaker 1:I knew it is one of my other friends. They have, they had the flu, Like it's going around. Um well, I was just going to ask if you had a favorite Super.
Speaker 3:Bowl commercial. You know what I was in and out like falling asleep in and out. Um, but I'll tell you we can talk about the halftime show.
Speaker 1:Yeah, we can.
Speaker 3:I wasn't a fan.
Speaker 1:Okay.
Speaker 3:See, I thought, I'd yes, who is lining up these guests? It's just it didn't do it for me. I mean his dance moves did, but other than that, I was, I was, I was, I was, I was, I was, I was, I was like what is this? So I was like what is this? What?
Speaker 1:is this Okay, so this is what I thought I, I and.
Speaker 3:I know so a lot of people.
Speaker 1:I know it's hot and cold about this, and I already I already feel. I felt it before I even said I didn't like it. It just I wanted more. I wanted more, okay, okay I can agree only on. Maybe he could have sung a little bit more of each song and I forgot to yeah, I'm a really big Oscar fan.
Speaker 3:I can see this.
Speaker 1:I mean I love, I mean, I think Alicia Keys. It took her a second to get warmed up, but I love Alicia Keys.
Speaker 3:You have Ludacris, you had all of them on there. You have LaJonna, I know, but I just felt like it was very basic for being a Super Bowl and everyone kind of said, well, that was his goal. I mean, there was and again this is coming from oh, was it last year or two years ago, when it was like Eminem? Dr Dre Snoop.
Speaker 1:Dogg and they had that huge set. They had that huge set and so I think it was like Production value on that was way higher.
Speaker 3:And I mean he brought the roller skates out, which is the memes on the roller skates, though on social or holy. So I mean, overall it was fine and I can appreciate his dance moves. I really can. He's a phenomenal dancer, phenomenal entertainer. I just wasn't entertained.
Speaker 1:The overall production. Okay that's fair.
Speaker 3:Sorry.
Speaker 1:That's okay, I'll accept it?
Speaker 3:Who is lining up these guests? I don't know.
Speaker 1:It's like I do it. It's weird.
Speaker 3:Your first question did you like the Super Bowl? How do you feel about a?
Speaker 1:shirt. How do you feel about a Super Bowl?
Speaker 3:Half time performance.
Speaker 1:It's funny, Okay. Well, there we go. Where do people find you guys, the business, your podcast? Your creative outlet. Yeah where.
Speaker 3:Sure, so the podcast is called Fanbase. So or official full name is like Grow A Fanbase. But you can search that on Apple, all that. You can also go to growafanbasecom.
Speaker 2:And.
Speaker 3:I've done like seven episodes and like one of them's on there. So, but you can then get to the rest of them. There's links I need to update that On creative outdoor solutions. The website is theCOSNCcom. It's the best I could do with thecom these days without paying.
Speaker 1:We have aco, it's okay, it's okay, I know, I know. The amount of people that will like text me. They're like Matt. Your email got bounced back. I'm like you probably put an M on there.
Speaker 3:We dropped the M Sorry.
Speaker 1:But yeah, thecom was so expensive.
Speaker 3:Oh, it's insane.
Speaker 1:Okay, so theCOSNCcom Perfect, we'll put that in the show notes. I mean, this is the time of year and we have another or have a client that they're like. You have to update your insurance policy before hurricane season, so this is probably the time to start thinking about prepping, even though it's still chilly outside.
Speaker 3:We don't. I mean, we need a storm, we need the threat of a storm. We haven't had one in a while. I don't want a storm to come by any means, but we need. We need to yeah, yeah be prepared. We need a spaghetti model. So before the threat happens you don't have to stress that's right, it's already ready. Peace of mind.
Speaker 1:Awesome. Well, thanks for coming in and recording.
Speaker 3:Yeah, thank you so much.
Speaker 1:This was fun. We'll you know, we'll agree. Agree upon Super Bowl halftime, maybe next year. See how that show goes down Okay. Was the Eminem Snoop. Is that like tops for you, or what is there one that tops that?
Speaker 3:Oh.
Speaker 1:Bruno, good call yeah.
Speaker 3:Bruno Mars.
Speaker 1:Yep, his was incredible.
Speaker 3:I think so, bruno, what was he? Four or five years ago Maybe? Yeah, I remember watching that Super Bowl at my parents house. My dad had no clue who Bruno Mars was, and he goes, man, that guy's good yeah. In my mind immediately went if you can make at that time a 60 year old gentleman, go, wow, that like in, connect, yes. And then also me yeah, you know, and go. Because I went, yeah, that guy's good, yeah, and just like to span 30, 40 years of an age gap. That's an entertainer.
Speaker 1:Yes, okay, we'll do that, one we brought this podcast back.
Speaker 3:We could agree on that one. Yes, we can agree on that one. Great.
Speaker 1:That target audiences, niching down. I think we're on the same page, cool. Well, we'll put the links in the show notes.
Speaker 3:Again thanks for coming in yeah, thank you, this is fun.
Speaker 1:Thanks for tuning in to another episode of 2K and Talks brought to you by Kickstart Collective. If you loved this episode, be sure to subscribe. Wherever you watch podcast and follow Kickstart Collective on Instagram at Kickstart Collective.