Toucan Talks

EP26 - Jacob Tippett: Business and Strategy with a Serial Entrepreneur

February 27, 2024 Kickstart Collective Season 2 Episode 26
EP26 - Jacob Tippett: Business and Strategy with a Serial Entrepreneur
Toucan Talks
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Toucan Talks
EP26 - Jacob Tippett: Business and Strategy with a Serial Entrepreneur
Feb 27, 2024 Season 2 Episode 26
Kickstart Collective

Jacob Tippett joins us on this week's episode of Toucan Talks to unravel his journey as a serial entrepreneur. With ventures ranging from e-learning platforms like Production Online to the innovative Sticky Notes, Jacob imparts a masterclass in steering businesses through the tides of time zones and the subtleties of product design.

Get ready to immerse yourself in the entrepreneurial ethos as we explore the intricacies of crafting business strategies and attainable objectives. We delve into essential insights for small business owners, including when to scale up and the resilience needed to overcome setbacks. Expect some lighthearted moments, from high school tales to Jacob's love of local restaurant favorite, Savorez.

We hope you enjoy this week's episode!

Check out Jacob's businesses here:

Production Online

Sticky Nodes
Sticky Nodes Instagram 

Get more from Toucan Talks!

Watch on YouTube
Follow on Instagram
Subscribe to our email list

//

Meet your hosts and learn more about Kickstart Collective at kickstartcollective.co

Kickstart Collective is a creative marketing agency based in Wilmington, NC. We offer our clients a creative advantage through creative content and marketing strategies.

Show Notes Transcript Chapter Markers

Jacob Tippett joins us on this week's episode of Toucan Talks to unravel his journey as a serial entrepreneur. With ventures ranging from e-learning platforms like Production Online to the innovative Sticky Notes, Jacob imparts a masterclass in steering businesses through the tides of time zones and the subtleties of product design.

Get ready to immerse yourself in the entrepreneurial ethos as we explore the intricacies of crafting business strategies and attainable objectives. We delve into essential insights for small business owners, including when to scale up and the resilience needed to overcome setbacks. Expect some lighthearted moments, from high school tales to Jacob's love of local restaurant favorite, Savorez.

We hope you enjoy this week's episode!

Check out Jacob's businesses here:

Production Online

Sticky Nodes
Sticky Nodes Instagram 

Get more from Toucan Talks!

Watch on YouTube
Follow on Instagram
Subscribe to our email list

//

Meet your hosts and learn more about Kickstart Collective at kickstartcollective.co

Kickstart Collective is a creative marketing agency based in Wilmington, NC. We offer our clients a creative advantage through creative content and marketing strategies.

Speaker 1:

Welcome to the Two Can Talks podcast brought to you by Kickstart Collective. Join us as we talk to local Wilmington business owners about what has led to their successes, challenges and more. No question is off limits as we bounce from topic to topic.

Speaker 2:

In this podcast is brought to you by Kickstart Studios. Kickstart Studios is Wilmington's newest video podcast studio, equipped with multiple camera angles and an in-house producer. Creating a high-quality video podcast has never been easier. Don't let the tech and gear learning curve hold you back from jumping into podcasting or creating video content any longer. Our team takes care of it all for you, so you can focus on the message you want to share. You simply show up record and receive the final product. No more wasting time setting up and breaking down the gear, setting up lights or doing sound checks on your own. Our in-house producer will have everything set up and ready to go for you. So check us out at Kickstart Studios.

Speaker 1:

Welcome to Two Can Talks podcast. Jacob, you are, let's see my brother-in-law. I was trying to think in terms of family members. We're getting close to getting through all of our business owner family members. Which I started to think about was literally all of mine and Luke's siblings that are old enough to have a business.

Speaker 3:

I think it's the last name. If you have the last name, tip it. You just have to have a small business. You didn't put your ringer on for it.

Speaker 1:

I forgot to do this last time too. Our goal still is to get a spam call and just have it on speakerphone and talk to them in the middle of the episode.

Speaker 3:

I'm up for it if it happens. We'll see.

Speaker 1:

If it happens, I'll let you take the lead. But yeah, even on my side, yeah on your side too. So it's exciting times for all of our parents Just a bunch of small business owner, entrepreneurial children. So basically, what we'll do is I'll let you introduce yourself. We can get into this too and get into the questions, but I would say multiple businesses and career paths.

Speaker 1:

Yeah, sure, yeah, we can say multi-passion entrepreneurs, as much as that's a term that's thrown around too much, and then we'll drop these coins. So if it lands, you can drop it anywhere on the board. If it lands on a one, we'll have more business questions if it lands on a two than their not business questions.

Speaker 2:

So it's always fun when it's family members, because you just know more things.

Speaker 1:

Yeah, you can sneak into their houses and take pictures of their notebooks.

Speaker 3:

Sure yeah, thank God, I don't leave anything in notebooks.

Speaker 1:

When my dad was on, I had gone into their house to get something and he had his list that he has a list of his things every single day for our entire lives, and so I took a picture of it. So then, when we were on, I was like talk about this list and how this organizes your life, that's great. So do you want to start with production online? Sure, can we start there? Yeah, I'll just go ahead and give an overview.

Speaker 3:

Yeah, so I have a couple different ventures. The first one that I started back in 2017 was a company called Production Online with two co-owners out of California, and that is an e-learning platform for church production professionals. So that was a really interesting one to build because it was all online, all virtual. You had to manage and strategize how to develop a library of content and then market that to volunteers and people in the church world, which was difficult at the start but really meaningful and rewarding. So that's Production Online.

Speaker 1:

And then sticky notes.

Speaker 3:

Sticky notes. Yes, so that is a product company that I started with a close friend here in town back in 2018, 2019. And it is a dry erase sticky note that you can stick to any smooth surface. So jumping into the manufacturing world is completely different than the online world or even just the small business local economy. So you have to learn a lot about Time zones. Time zones is a big thing. I think I work in five time zones right now, so it's extremely taxing, but also it's kind of a party trick so I can, at any time you know, tell like, if you tell me what time zone you're in, I can you know. Tell you where. Tell you the time.

Speaker 1:

I can tell you the time.

Speaker 3:

Yeah, so sticky notes is. It was a really complicated one at the start, only because you have to learn a little bit about engineering. I was applying my background in graphic design and branding to kind of establish that side of things. You have product design, you know industrial design, which really is just the design of physical objects and how they are going to work in people's lives. So that's kind of sticky notes.

Speaker 1:

Cool. And then not last, but maybe the last one. We'll cover now Pioneer Lab. That is last, that's last, it's first and last, no only because I started it as a Child.

Speaker 3:

Yes, I was 20, I think when I opened I was seeing an adult. Yeah, I, technically speaking I couldn't have champagne at the opening party. So, but you know that you couldn't have champagne at your wedding.

Speaker 1:

So you understand the feeling. I joke that I was a child. Brian gets really upset. He's like don't say that I was 20. Yeah of course, yeah.

Speaker 3:

so the Pioneer Lab is a funny venture because it's not real. It's the most unreal business that I have and yet it's the most real business because of physical space. So people look at it and it's like, oh cool, but it doesn't make money. And I like to explain to people who are not entrepreneurs they have to understand that entrepreneurial ventures are not inherently profitable.

Speaker 3:

No, I feel like most of them aren't no, so you kind of just have to try a lot of different stuff and the extremely successful people are the ones who are willing to stick with it, and so the lab actually turned into a private workspace. It started as a public co-working space and part of that just was the evolution of eventually just wanting a space to create out of, and it also kind of gave a home to some of my friends who are small business owners for them to run their businesses.

Speaker 1:

Cool, awesome. We're gonna do one other. Josh and I were talking before this where we need one other fun intro question.

Speaker 3:

Sure and also I love podcasts that talk to their producers, so yeah, if you need him to fact check or talk.

Speaker 1:

Yeah, he's there. Yes, exactly. So we were gonna give you two options In the same vein of the question your favorite Kendrick song or J Cole song?

Speaker 3:

Oh no, you're bringing back my dark past of rap music.

Speaker 1:

Yes, yes, we are.

Speaker 3:

I feel like I was much more. I actually never really listened to Kendrick Lamar.

Speaker 2:

I listened to J.

Speaker 3:

Cole predominantly when it comes to because I went to the Dreamville Festival and obviously, before you go to any music festival, you have to listen to the entire discography of an artist. I'm pretty hell bent on listening to an artist's discography from start to finish. In 2022, that was Paul Simon, and the entire year I only listened to Paul Simon.

Speaker 2:

It's obsessive. Yeah, that's what I'm going to put it.

Speaker 3:

Yeah, so that's kind of what I do, but with J Cole I would say or do you have a favorite album?

Speaker 1:

Is that easier?

Speaker 3:

Well, probably not. No Favorite song is Easy with J Cole. He has a song. I don't remember the name of it, but it goes like I wanna fold clothes with ya, and it's about he writes the song about his girlfriend.

Speaker 1:

Daily life.

Speaker 3:

It's just genuinely his desire to just hang out with his girlfriend. That's sweet. It might have been his baby mama actually. That's okay too. Even better actually, if that's the case.

Speaker 1:

That's funny. I love it, okay. So yeah, let's. Oh, we had which you come into play in this. So if it gets stuck which cause occasionally it'll get stuck on a peg then you get to ask me a question.

Speaker 2:

You can either.

Speaker 1:

Yeah, there's, and that beautiful More Than Clay. Business card holder.

Speaker 3:

Wonderful.

Speaker 1:

There's prompts if you need it, or you can just make it up.

Speaker 3:

Okay.

Speaker 1:

If it flies off the board three times, because sometimes these coins go wild. Wow, then, as we were texting about, you, will find you a different prize if it happens, but in the future we'll give them a pack of sticky notes. Cool, so that's the prize.

Speaker 3:

And that's sticky notes with a, d, yes, okay stickynotescom.

Speaker 1:

It's like a sticky note, but it's a note cause it's better.

Speaker 3:

And because it's trademarkable. So small business.

Speaker 1:

All right, let's roll.

Speaker 3:

Plinko, I'm so sorry, is it literally called folding clothes? That's great. If it didn't run into licensing issues, we would play it.

Speaker 1:

But look it up. If you're watching, maybe the Rio will be audio Rio. That's awesome.

Speaker 3:

All right, what I've learned with Plinko, because I used to watch prices right every day in high school, which you may ask why? Because I'd go home for lunch and I don't know how I was allowed to do that now, but I did. You always start one to the right or one to the left and that's how you get the best. See, it's in the center. I would have gotten like $10,000.

Speaker 1:

I think technically that would have been like the $1,000 one yeah or yes a thousand times.

Speaker 3:

I'm so sorry.

Speaker 1:

Well for ours, okay. Well, this one we'll just start jumping right in. So we are gonna talk more like, or we are talking more like, business strategy stuff this season. So, since you've been with multiple ventures from the beginning, what is y'all's are your kind of initial step when you're coming up with the business strategy. Yeah, like for someone who's like maybe in the beginning.

Speaker 1:

So you're talking like business strategy in terms of how to get to revenue, like yeah, like what's kind of your like primary thing that you focus on when you're like, okay, we need to develop a strategy as we're like planning to launch this Got it.

Speaker 3:

So launch strategy and revenue strategies sometimes are different. When you're trying to actually get a product into the market, it requires a lot of different facets of your business, and so one of the easiest things that can happen is for you to focus on one one thing, and so you can just want to do the marketing side, or you can just want to prep for fulfillment, or just want to get the website ready you know like.

Speaker 3:

For me, I tend to steer towards, I just like the website of things. But in all reality, when you're building kind of a business strategy for launching, you really have to become multidisciplinary or find the right consultants to help you get a comprehensive strategy in place, because at the end of the day unless if you're willing to learn it all, you're gonna need some help. So what I end up doing is I will make kind of a list of all the different areas that need tasks accomplished in so that's operational. So all the financial stuff in the marketing side, social media and content creation In the you know, the actual, like business side. You know, is your product ready for launch? If it's a web product, you know, is it working properly? Have you beta tested it? If it's a physical product, does that work properly?

Speaker 2:

Do you have it? Yeah, it does. It's thick.

Speaker 3:

Right. Do you have it in stock? Have your manufacturers shipped it to you? So many times, especially when you're planning your business strategy, you try to base it based on when the product is ready. But what ends up happening is you have a product that's ready to go, but you don't have a market for it. So you have to kind of understand that they both are needed, like you can't ship a product to a market that's not ready and you can't ship a product to no one.

Speaker 1:

Yeah.

Speaker 3:

And I think part of what people want to do is they want to focus on the product or on oh, everyone will love this, but you really have to hold that in balance.

Speaker 1:

Yeah, Okay that's good advice. We were talking yesterday, yesterday, I don't know Day, it is Monday Luke and I were talking we're recording about like as you're prepared, like your launch is like a lot of people think of it as this, like one day event where they're gonna launch and it's gonna be beautiful. But it's like, what are you doing? And we are talking definitely more on the marketing side, but like, what is your marketing strategy leading up to your launch? To that you have an audience that's ready, like warmed up for your launch.

Speaker 3:

Which and I'm actually not the best at launch strategy and thankfully my business partners in both production line and sticky notes are very good at that, Like they pay attention to the audiences and paid ads versus organic and those types of things. But it's essential because you think that people like people will say it'll sell itself and it doesn't, it doesn't maybe it did when we before, I don't know.

Speaker 3:

I don't know either, and you would think something as a novel, as a dry erase sticky note. Everyone looks at it's like, oh yeah, of course I love that. Yeah, but no one knows and no one knows about it. So you have to somehow get it in front of people.

Speaker 1:

So I guess it is like it is a new idea and a new concept, so cool. All right let's drop another one.

Speaker 3:

Does that one stay there?

Speaker 1:

Yeah.

Speaker 3:

Okay, I guess go to the left one this time, okay, oh, another business question.

Speaker 1:

Last guest, it was all twos.

Speaker 3:

Oh, so all like fun questions yeah.

Speaker 1:

Okay, what is your process for setting goals for? And you can just pick on one business if that's easier, but setting goals for like an eight, like a year?

Speaker 3:

Yeah, so I'll talk about production online on that one, because we, because I have co-founders on that and I guess in all my businesses except the lab I have co-founders and we will do an annual kind of strategy call as stakeholders.

Speaker 1:

When do you do?

Speaker 3:

that we do it the first week of January. Okay, we are very strict on it being within the first like two or three weeks of January because we go over business performance for the last year. I will say, in certain businesses, like production, online, things can look different seasonally in terms of finances and in terms of how the product is serving the market. But if you look back over an entire year you can really start to see trends. You can start to see things that went well, things that didn't, and you can kind of together as a team kind of hypothesize what would be the most you know productive moves for the business Cool.

Speaker 1:

I like it.

Speaker 3:

Another one. Well, I'm feeling over here, oh no, oh no, it fell off. I have to ask you a question now. No, so if you get stuck, you ask me a question.

Speaker 1:

So sad If it falls off two more times, though you'll get a prize. I know I mean if we get to the end of it and just have a burning question.

Speaker 3:

No, it's fine. Another business question for a man who didn't even go to business school.

Speaker 1:

Let's talk about that.

Speaker 3:

Yeah, college is great for people who want to go to college.

Speaker 1:

Yep, I loved college, luke did not.

Speaker 3:

Well, we didn't have to, luke's right, no?

Speaker 1:

he did.

Speaker 2:

He went for two years I didn't even know that.

Speaker 1:

Whatever it was.

Speaker 3:

His major.

Speaker 1:

Well, it was at Cape Air, so, like I, don't even know what you call it.

Speaker 3:

It's an, even a major, it's a discipline, or yeah.

Speaker 1:

So like he didn't have enough credits in one whatever like direction to, yeah, that's funny Anyways. What advice would you give to a person either about to start a business or early on in their business ownership journey?

Speaker 3:

Oh, yes, this is great. My main piece of advice is to really weigh what you need to pay for and what you can do yourself.

Speaker 2:

Because what ends up happening?

Speaker 3:

is. There's two different types of entrepreneurs. There's the kind that spend hundreds of thousands of dollars starting a business, and then there are the kinds who won't spend a penny. And that balance is crucial to starting a business. And I would say try to do as much as you possibly can on your own and only start to spend money when you can see that traction start to build in your business.

Speaker 1:

Yeah, that's good. I don't feel like anyone's given that advice before, but I'm definitely.

Speaker 3:

Well, I can't tell you how many times people have talked with me about patenting and trademarking and their first step is like I got this patent attorney. They said it'll cost $10,000. Can you please make a prototype of the product by yourself?

Speaker 2:

and just try it and see if it works yeah.

Speaker 3:

And try to sell it to 10 of your friends. See if they'll buy it. I've been on both sides of this. I've spent too much money and I've not spent enough money, and I will tell you that balance is difficult to find. But airing on the side of spend less money, do it yourself is good for small business. Now, if you're trying to scale your business, that's completely different. You got to spend a lot of money to scale, but when it comes to establishing your product or business, spend less, yeah get it going.

Speaker 1:

That's good advice. I like it.

Speaker 3:

All right down the middle no whammy, no whammy, no whammy, whoa, okay, literally, I think we're just gonna do all business questions.

Speaker 1:

I would like a personal question, okay this is one of our more generic questions that's in here for everybody, so I don't know how you're gonna want to answer this one. I can. How did you get into your current line of work?

Speaker 3:

Well, I started my first business at 13.

Speaker 1:

Oh, that's true.

Speaker 3:

My first album I dropped at 10 years old. It was an album about food. It was really, but I started to do graphic design when I was 13. And then I did my first paid client work at the age of 15. So that's when a random person actually paid me to do work. It was a website for $200. And if anyone here builds websites they know that's not a lot of money.

Speaker 1:

I built one for like $300. Yeah. I was getting started and I was like who I did it Right, it's just about getting it done.

Speaker 3:

Yes, so that's how I got into. It was I actually was mentored by someone at a local church because they brought me on as their graphic designer and it was great having someone who was like, no, that's not right, it doesn't, that's not working, and you find a lot of things don't work. But but how you really get into like how I got into my line of business was trying things out and failing constantly and continuing to look at how other people did things in my industry. So for graphic design, it's looking at a ton of design, looking at billboards, looking at, you know, brochures and just taking it all in and seeing what decisions people were making.

Speaker 1:

I, like it, did your entry into production, just in case we don't get any two questions have anything to do with my high school Spanish class project.

Speaker 3:

Oh gosh.

Speaker 1:

When you had the green screen. Yes the green screen in your room.

Speaker 3:

Funny enough what? I don't even know how. I've done like three or four projects for for people in it.

Speaker 1:

All I remember is we had to do some sort of newscast like yes okay, and so me and whoever was like in my class project at the time literally like came to your parents house and like set up in your room because it had the great screen, whereas like fumbling through, trying to like read the weather in Spanish or something.

Speaker 3:

I'll tell you what. Shout out to my dad, mark Tippett, who was willing to build a stage in my room. Install a lighting pole.

Speaker 1:

Do the electrical in here with Luke. Oh, did he do that?

Speaker 3:

Yeah, so he really empowers his kids to just do things, as long as it's related to construction and electrical that's great, all right.

Speaker 1:

Last one I think I'm feeling a personal question. I'm just feeling it, I'll pull one, just for fun.

Speaker 3:

Well, let me go this one again, see if we get a different result. Oh we did it.

Speaker 1:

We did it. Wow Watch it. Be like not.

Speaker 3:

There's some that I think are fun and some that are like well, if you don't like the one that you pull out, you can, you can. That's your provocative.

Speaker 1:

Okay, this is actually well, it's a good one for you. I already know the answer. What's your favorite local? Go to place Savora's.

Speaker 3:

I didn't even have to think about it. This is good for all of you out there. You know what I should have done. I should have said something not Savora's like McDonald's. That way, people didn't know about Savora's and I could keep it all for myself, because I'm selfish when it comes to Savora's.

Speaker 1:

Okay, follow up question.

Speaker 3:

Yeah.

Speaker 1:

For your birthday this past year how many times did you eat and or get a gift certificate to Savora's?

Speaker 3:

Three times.

Speaker 3:

Maybe three, four, three. It's a lot. One thing is I, my clients actually know that I like Savora's and they'll send me gift certificates every year to Savora's, which I love it To the point that one year, marie, the general manager she'll. She got a call from one of my clients and they said, yeah, this needs to be mailed to Jacob. Tip it, I'll give you the address. She was like oh no, no, no, no, I'll just give it to him tomorrow. And my client was so confused he was like I thought this was like some special place, like it is special, okay.

Speaker 1:

It is. It's very special, perfect. Well, we did all the coin drops we had. There's anything else and we have a few more minutes if you want to take another one, or I mean, it's up to you.

Speaker 3:

This is your podcast. I'm just a guest here. You're just a guest.

Speaker 1:

I give my guest free reign. Let's see, let's draw one more, just for fun season.

Speaker 3:

Well, did we cover all the strategy stuff you wanted? You know, there is this really just, we're just talking.

Speaker 1:

We're just talking, pulling questions out of a can.

Speaker 3:

Are there any strategy things? You've been confused about that. Any decisions I've made in business that you're like he did? What why?

Speaker 3:

Yeah, so there's this one time, because honestly, I'm very non-traditional in many of my business decisions, and part of that is because I go more based on what I value versus what actually might work, which is kind of an issue sometimes. Like I hate social media but my business partners are good at it and love it, and that's nice. If you don't like social media, that's OK, that's me. I've been off social media for four years now and it's been the healthiest thing for me personally, which I prioritize that over business success. At the end of the day, though, your business probably needs to be on social media.

Speaker 3:

And I'm on a social media marketing podcast. So I understand that, and actually you manage paid ads for one of my companies.

Speaker 1:

So I would agree with you that social media is very important, but I also think I don't use my personal social media sum, but not like I definitely try not to use that as much and maybe that's just because we're using other people's social media. But yeah, I tell people I don't love social media for personal use, but I love it for business.

Speaker 3:

Well, is it kind of, because when you're in something, you see behind the curtain and most people who go into social media that we know of they're just going to see pictures of their friends.

Speaker 1:

Yeah, I do end up saving things. I mean oh, that's really this brand in this.

Speaker 3:

That's really cool. I'll save it. So I think I'm just we're working, it still works. Yeah, it still works, it still works. Or it's kids' clothing and I go down some rabbit hole of my kids' clothing, right of shopping, right, yeah, so Pinterest is honestly the only social media platform I still use, just because I mean it's you have to it's perfect, yeah, everything about it. It sells me things that I want, and I'm OK with that.

Speaker 1:

That is my argument with people like oh, the algorithm is terrible and there are some things that you know, there's some gray area for sure. But at the end of the day, I'm like, if it is going to put my data points together and serve me up the genes I want without me having to go scour the internet to find them, by all means bring them Worth that. And they're only going to show up on their own sale, because that's when they're running ads.

Speaker 3:

I mean I'm OK with that too, like bring it on.

Speaker 2:

So yeah, but I think back to your other point like delegate it or find someone who loves it and can do it well, yeah, don't worry about that.

Speaker 3:

Yeah and be authentic to your brands. Like you, don't have to do social media the same way everyone else does. You can be more personal to how, to what you believe is beneficial to the people who are going to be consuming your content.

Speaker 1:

Yeah, and email marketing is better than social media anyway. Yeah, now I will tell you email marketing is the best.

Speaker 3:

That is where my companies make most of its money is through email marketing.

Speaker 1:

Most yeah, Most like true, Sometimes do you have to use social media to get people onto your email list, but the actual conversion, I think people it happens more often in a higher return through email than it does on social media and I don't think people always connect the dots or funnel it there.

Speaker 3:

And yeah, and actually, if this is a little plug for Lars, she developed some very top secret strategy for one of the businesses that involved some of those similar tactics.

Speaker 1:

So yeah, it is my favorite. Ok, sweet. Well, is there any last thoughts you would want to leave? So most people watching are small business owners. The rest of them are local. Is there any last piece of advice you would want to leave someone with who is kind of in the same business ownership journey that we're in?

Speaker 3:

In a similar business ownership journey. Well, just in it, you know, just in any of it.

Speaker 1:

Is anybody. Everybody's is the same and completely different, all at the same time.

Speaker 3:

Yeah, I've actually seen. This is probably what I'd leave people with when you're starting something yourself versus starting something with someone else.

Speaker 3:

I think the dynamics very different, like you've started some things with Luke and then you've started some things without Luke, and I think the way that you manage that idea is different, and what I've found is you sometimes have a healthier objectivity whenever you have other people involved, because you don't treat it like your baby as much. And so even with sticky notes like bringing in a business partner after the idea was already incepted that was difficult for me. Thankfully, I had a trustworthy and very supportive business partner who was willing to take that baby as well. But don't treat your businesses like babies.

Speaker 3:

It would be my, only my last piece of advice, Because sometimes you gotta let them go or sometimes you gotta do really well at some yeah sometimes you have to sell your kids, sometimes you have to kill your kids I mean, it's just, this is really like all the things but then sometimes your kids grow up to be really successful and then those are the kids you really love.

Speaker 1:

And then they take care of you when you retire.

Speaker 3:

Yeah, they do, they take care of you when you retire. So all we're trying to say is there are some good kids out there and you can create the most beautiful kids, and there are also kids in the sense that the amount of dedication you put towards that kid. We're not just talking about parenting.

Speaker 1:

Yeah, no, no, this is parenting your business, kid. Yeah, it is.

Speaker 3:

But the more you put into it, the better it'll do in life. And so if you really want that cash cow, you're not going to get it till you're 60 or 70. And it's going to take 30 plus years of effort and investment.

Speaker 1:

So make sure you like what you're doing.

Speaker 3:

Yeah, definitely Make sure you love what you're building and kill the kids you don't like. That's going to be my. Is that going to be my? That's going to be my real Jay Cole audience. Yeah.

Speaker 1:

No, laurel Sinek. When she was on she was talking more about the process of writing, but her advice was kill your darlings like, kill the that first idea that you're like so attached to because your next idea is going to be better. Well, awesome, people can't find you on social media.

Speaker 3:

No, you can't, but you can find my businesses on social media. You can find at sticky notes with a, d, you can find at production online, and then you can't find Pioneer Allow. But you can get you can get coffee at Maven yeah, and you can buy sticky notes at Maven yeah, sticky notes there. And you can buy literally all the best fellow, oh my gosh Products ever.

Speaker 1:

Yeah, shout out to them for this.

Speaker 3:

Yeah, this is called the Carter mug. It is a travel mug that is insulated.

Speaker 1:

It has a ceramic coating on the inside.

Speaker 3:

Some of them even have. We're now just going to sell products for the next. I can sell some some products now in terms of talking, but I can't on social.

Speaker 1:

You will grab when we wrap this, we'll grab some sticky notes so that we can have them to show for our prize for the next. Oh cool, that sounds great.

Speaker 3:

Next episode when they get stuck. Is there a prize for this episode?

Speaker 1:

No, because you don't have three. Fly up the board. Your prize is getting to spend time with your sister in law on Wednesday.

Speaker 3:

We never get to do this. We don't. Not on Wednesdays, not on Wednesdays. Well, thanks for having me.

Speaker 1:

Yes, thanks for coming walking down the sidewalk. Yeah, Recording with us.

Speaker 3:

And if you have any follow up questions, just come to Maven Coffee and poke your head through and yell at me. I'm in the computer in the back, actually, don't I hate?

Speaker 1:

it when people do that. I hate it when people do that. I hate it when people do that.

Speaker 3:

Yeah don't do that. I think we're good we talked about not cutting.

Speaker 1:

We're still not going to cut that part, but that would be the part. We edited this podcast. I'm glad.

Speaker 3:

I'm not used to things that aren't cut, so you did great.

Speaker 1:

I feel like I did fine, yeah, no, you did awesome.

Speaker 3:

Yeah, especially the part about killing kids.

Speaker 1:

Yeah, yeah, that was definitely the highlight of this podcast, all right. Well, thanks for joining us and catch whatever the next episode's going to be. I don't even know numbers anymore.

Speaker 3:

It's episode numbers, numbers.

Speaker 1:

Thanks for tuning in to another episode of Two Can Talks Brought to you by Kickstart Collective. If you loved this episode, be sure to subscribe wherever you watch podcast and follow Kickstart Collective on Instagram at Kickstart Collective.

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